Strong and persuasive landing page copywriting is one of the important keys to maximizing business website marketing.
This page must be created well to attract the attention of visitors and encourage them to take action.
Landing pages are one of the crucial elements on a business website because they are a conversion point. However, the performance of a landing page is largely determined by the quality of the copywriting.
This article will discuss the principles of effective copywriting, examples of its application, and professional copywriting tips. Check out the complete information below!
Why Copywriting Is So Influential on Landing Pages
Copywriting landing pages are website pages that contain offers to encourage visitors to convert. Landing pages require strong persuasive copywriting to be able to increase sales.
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Here are some reasons why copywriting is important for landing pages:
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Determining First Impression and Credibility
Compelling copywriting delivers first impression which is good for website visitors. This is important to build customer trust and create good credibility for your business.
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Guiding Visitors from Click to Action
One of the important elements in landing page copywriting is a persuasive CTA. CTAs play an important role in getting visitors to take certain actions such as purchasing, filling out forms and so on.
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Directly Affects Conversion Rates
Effective copywriting encourages website visitors to take ordered actions such as registering, buying products, and filling out forms. With persuasive copywriting, you can increase conversion rates directly.
Example of Landing Page Copywriting for a Business Website
The following are examples of landing page copywriting from several business websites that you can use as a reference for creating an attractive landing page:
Insurance Landing Page
Fuse Mitra is an insurance company that offers convenience based on the copywriting included on the landing page of its website. This landing page is also equipped with a CTA button that makes it easier for visitors to take certain actions.
Basic Structure of a Conventional Landing Page
To make landing page With persuasive and interesting copywriting, pay attention to some of the basic structures as follows:
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Relevant and attention-grabbing headlines
The headline is the first thing website visitors see when creating a landing page. To attract visitors’ attention, create headlines that are relevant and easy to understand.
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Subheadline that Briefly Explains the Benefits
Subheadlines on landing pages should also be short and focused on the value of your business. A clear explanation can prevent visitors from leaving your business website.
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Body Copy with Pain points and Solutions
Landing page copywriting using pain point body copy makes it easier for visitors to understand the important points of the business you offer.
Apart from that, don’t forget to include solutions to satisfy visitors’ curiosity.
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Testimonials or Social Proof
To be more convincing to visitors, include testimonials or social proof on the landing page of your business website. By including social proof, visitor trust will increase, potentially increasing conversions.
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Clear and Directed CTA
Create a clear, targeted and persuasive CTA so that website visitors take conversion action.
Business Website Landing Page Copywriting Tips
To create effective copywriting on your business website landing page, you need to focus on the following important things:
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Use language that suits your target audience
Using language that suits the target audience will make the message easier to understand and the audience will be more interested in reading it.
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Write from a “Problem and Solution” Perspective
Start writing your website’s landing page copywriting with problems often faced by the target audience, then close by providing a clear solution.
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Avoid General Words, Use Specific and Actionable Copy
When writing copywriting for website landing pages, you should avoid using common words. Use evocative words with specific and actionable copy, especially in the Call to Action section.
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Add Urgency or Scarcity Where Appropriate
Adding an element of urgency and scarcity can encourage quicker action from your audience. This also creates a fear of missing out, which can ultimately increase conversions.
Copywriting Optimization with a Touch of SEO and UX
To make the copywriting on the landing page more attractive, you can optimize it with a touch of SEO and UX. Here’s how:
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Use keywords without making clumsy writing
Using relevant keywords in landing page copywriting can make your website more easily recognized search engine. As a result, the website can get a high ranking in search results.
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Make Sure the Content Structure is Easy to Scan
A clear and easy-to-scan content structure makes it easier for Google to verify when looking for information that matches a search query.
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Sync Copy with Design and Navigation Flow
Syncing copy with design and navigation flow can provide a good user page experience. That way, users will feel more at home and can improve organic traffic.
Build Quality Landing Pages with Dreambox
Quality and persuasive landing page copywriting is one of the keys to driving conversions. Therefore, build your business website landing page appropriately so that it can increase conversions and organic traffic.
Want to make your business website more developed? Dreambox could be a solution to help develop landing pages with high conversions.
We have service website development, THIS, And strategic copywriting designed to help businesses emerge stronger online.
Visit the page our services for more detailed information. contact us now and don’t forget to check blog page Dreambox for insight advanced.
