An SEO report is a report that shows the performance of website content and pages in search engines. Creating a monthly SEO report is essential because it can monitor website performance and inform digital marketing strategies.
Not only that, this report also helps SEO practitioners in identifying areas of improvement and demonstrating the value of SEO efforts to stakeholders.
So, what components are in this SEO report and how to make it?
What is an SEO Performance Report
To find out what an SEO performance report is, see the explanation below:
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Definition and Purpose of an SEO Report
SEO performance report is a report that contains data as well insight which is related to the SEO performance of the website in search engines. Like organic traffic, keyword ranking, and user interaction level.
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The main purpose of an SEO report is to illustrate how SEO efforts can impact the performance of website pages search engine.
This report can also help the SEO team, client, to business owners to understand the progress that has been achieved.
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Difference between SEO Report and SEO Audit
An SEO report is a short report that describes the performance and growth of a website in search engines.
Meanwhile, an SEO audit is a report that contains in-depth analysis and evaluation regarding the health of a website’s SEO. This report focuses on identifying problems, opportunities, and providing recommendations for corrective action.
Why is the Monthly SEO Report Important?
Here are some reasons why monthly SEO reports are important in SEO optimization:
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Assessing the Effectiveness of SEO Strategies
By creating a monthly SEO performance report, you can find out the effectiveness of the SEO strategy that has been implemented. This report shows whether the SEO strategy has succeeded in providing a significant impact or whether it needs further improvement.
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Identifying Trends and Opportunities
SEO reports provide concrete data and insights such as organic traffic, conversion rate, until bounce. This data can help you to identify trends and take advantage of future opportunities.
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Communication with Clients and Stakeholders
SEO reports are a means of communication for the SEO team with clients and stakeholders.
With the data displayed, the SEO team is able to provide an overview of website performance, including conveying the successes that have been achieved.
Main Components in the SEO Performance Report
When preparing an SEO report, there are several main components that you must include in it. Here are some of them:
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Executive Summary
One of the main components of an SEO report is that it must include a summary of website performance during the specified period. Apart from that, make the title short and clear so that it is easier for readers to understand.
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Main KPIs
The SEO report should also include key KPIs such as improvement organic traffic, keyword rankings and conversions. By presenting these main points, readers will more easily understand the contents of the report.
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Content and Backlink Analysis
Content and backlink analysis is also an important part of the SEO report. You have to analyze what content has been created and how it performs. Apart from that, don’t forget to include the number of backlinks and referring domains.
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Website Technical Health
Another component that must be included in the SEO report is to include the technical health condition of the website such as page speed, broken links, and URL structure.
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Recommendations and Next Steps
Don’t forget to provide data-based suggestions in the SEO report. Examples include: “Optimize website product pages using long-tail keywords.”
[Free] SEO Monthly Report Template
Click the following link to download this template:
Tools Used to Create SEO Reports
To make the process of compiling and creating SEO reports easier, you can take advantage of the following tools:
- Google Analytics dan Google Search Console: To understand and improve website page performance.
- Third party tools (SEMrush, Ahrefs, Moz): Helps with keyword research, website audits, competitor analysis, and backlink analysis.
- Google Looker Studio: Helps visualize data that is interesting and easy to understand.
Tips for Creating an Effective SEO Report
An effective SEO report can help clients understand how SEO performance and strategy affect website success. Here are tips for creating an effective SEO report:
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Focus on Relevant Metrics
Present relevant data according to SEO metrics. You can use Google Search Console or Google Analytics to obtain this data.
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Use Data Visualization to Clarify Information
Data visualization in SEO reports can help clients more easily understand the information you convey. Take advantage of Google Looker Studio tools to make data visualization easier.
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Tailor the Report to the Intended Audience
An effective SEO report must be tailored to the intended audience. This is done by using language that is easy to understand so that the audience has no difficulty understanding the report.
SEO Report Integration with Dreambox Services
Dreambox offers a variety of services that can help integrate your SEO reports more easily and practically. Here are some of the superior services we have:
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Using SEO Services to Increase Visibility
With the SEO strategy that we have, your website’s visibility will increase and bring in organic traffic.
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Optimizing Content Through Digital Marketing Strategy
We also offer content optimization services with digital marketing strategies that can be tailored to your business needs.
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Improving User Experience with UI/UX Design
Our professional team is ready to help design your business website to provide a better user experience.
Let’s optimize your website’s SEO strategy with Dreambox. We provide various services such as SEO services which can help increase visibility, digital marketing for content, and UI/UX design for user experience.
Visit the page our services for more detailed information. contact us now and don’t forget to check blog page Dreambox to get information about the world of digital marketing.
